Tiers are how fans choose their level of support. The temptation is to build a ladder with five rungs and a benefit list for each. Resist it. The best tier setups are simple enough to explain in one breath.
Start simple
One or two paid tiers beats five, every time. More tiers means more decisions for the fan, more admin for you, and more promises to keep. Start small — a single accessible tier, maybe a second for your biggest supporters — and let your community tell you what to add later. You can always grow the ladder; shrinking it is much harder.
Pricing
Price like a monthly coffee, not a personal-training session. Your fans aren't buying content by the kilo — they're buying connection, and the feeling of backing you on the way up. A low, easy monthly price keeps the door wide open and makes subscribing an impulse, not a budgeting decision. The athlete a fan feels close to at a fiver a month is worth far more than the one they talked themselves out of at thirty.
What goes behind each tier
Keep the promise honest and sustainable. Your base tier is the inside track: the training life, the honest updates, the stuff that never makes your public feed. If you run a second tier, make it feel closer rather than just bigger — the difference should be intimacy, not volume. Whatever you promise, make sure it's something you can deliver in a heavy training week, because those are the weeks fans most want to hear from you.
Community chat access
Each tier has a chat checkbox — you choose which of your tiers unlock your community chat. Putting chat behind a paid tier is a good default: it keeps the room full of people who've genuinely backed you. But you can also open chat to a free tier, and early on that's worth considering — a lively room builds momentum, and a busy chat is one of the best adverts for your paid tiers. You can change your mind as your community grows.
Use the Tier Builder
You don't have to structure this alone. The Tier Builder tool in your dashboard walks you through setting up your tiers — names, prices, what's included, and which ones carry chat access. Start there, keep it simple, and remember: a tier setup isn't a contract carved in stone. It's a starting point you'll refine as you learn what your fans actually love.